Maximize Your Impact At World of Coffee 2026
World of Coffee 2026, taking place April 10–12, 2026, at the San Diego Convention Center in San Diego, California, is one of the most influential gatherings in the specialty coffee industry. Organized by the Specialty Coffee Association, the event attracts thousands of coffee professionals, manufacturers, distributors, and retailers from across the globe. It’s a key destination for brands and suppliers looking to influence purchasing decisions, explore distribution partnerships, and stay at the forefront of innovation across the entire coffee supply chain.
Executives attending World of Coffee are responsible for product sourcing, supply contracts, café operations, technology upgrades, and sustainable practices. Participants include high-level buyers, coffee roasters, green coffee importers, equipment manufacturers, and retail chains. With a dense concentration of mid to senior-level professionals, this event is where long-term contracts are negotiated and new vendor relationships begin.
By using Vendelux’s enriched list of conference attendees, teams can identify who’s attending from target accounts, prioritize decision-makers by role, and shape outreach in line with their sourcing or innovation needs. Early visibility into this audience puts your company in a better position to activate meaningful conversations before the trade floor opens.
How Sales, Marketing and Revops Teams Can Use This Attendee List
Sales, marketing, and revenue operations teams preparing for World of Coffee 2026 can use the enriched attendee data to engage retailers, importers, and café partners before competitors do. With detailed role and company insights, the list allows teams to segment wholesale buyers from boutique café owners, roastery operators from green bean traders, and then map outreach to each group’s typical buying cycle.
Marketers can customize messaging to align with sustainability initiatives, sourcing standards, or brewing technology trends that are top of mind in Q2. Sales teams can book meetings in advance with verified decision-makers to discuss sourcing needs, tech integration, or white-label opportunities. The enriched conference attendee list makes it easier to secure meetings with those controlling budgets or planning upgrades for the next peak season.
After the event, contact data can be used to re-engage prospects with focused follow-up that reflects live conversations on the show floor. Whether nurturing co-branding talks or finalizing distribution, this dataset supports continued conversion long after April.
Timing Is Everything
World of Coffee 2026 will be held from April 10–12, 2026. As of May 2025, organizations have nearly a year to plan—but conversations with priority accounts should begin well before Q1. Early outreach ensures your brand is on meeting calendars before competitors make contact.
Using Vendelux, your team can review the enriched attendee list and align outreach timelines with key partnership decisions. By the time doors open in San Diego, you’ll already have warm opportunities queued and a schedule of meetings locked in with the right targets.
What’s Included In The World of Coffee 2026 Attendee List?
Vendelux provides visibility into executives expected to attend World of Coffee 2026 through a combination of official event data and predictive insights. Clients can also upload a list of strategic accounts to uncover which companies will be represented onsite.
The enriched attendee list includes first and last names, job titles, company names, company websites, city, state, and country location, LinkedIn profiles, verified email addresses, and phone numbers when available.
Where Is World of Coffee 2026?
The event will be held at the San Diego Convention Center in San Diego, California, United States.
When Is World of Coffee 2026?
World of Coffee 2026 runs from April 10 to April 12, 2026.
What Type Of Event Is World of Coffee 2026?
World of Coffee is a leading B2B trade show focused on specialty coffee, featuring live exhibitions, product tastings, sustainability panels, education workshops, and networking sessions. It draws professionals from equipment manufacturing, green coffee trade, roaster supply, and retail, facilitating new business relationships and hands-on product discovery.
How Many People Attend World of Coffee 2026?
World of Coffee typically attracts over 10,000 attendees from more than 70 countries. The audience includes senior decision-makers such as buyers, coffee roasters, café owners, wholesalers, and sourcing directors from both boutique and multinational organizations.
