Maximize Your Impact At HORECA 2026
HORECA 2026, taking place February 13–16, 2026, at the Metropolitan Expo in Spata, Greece, is a cornerstone event for the hospitality and foodservice industries across Southern Europe and the broader Mediterranean region. Professionals attending represent the full spectrum of the hotel, restaurant, café, and catering sectors, including owners, F&B directors, procurement managers, franchise heads, and operations leaders looking to source products, evaluate tech solutions, and form new vendor partnerships.
This event attracts high-value decision-makers seeking to finalize budgets, assess supply contracts, and discover brands that align with their service models or guest experiences. Whether your team offers software, equipment, packaging, logistics, or ingredient sourcing, HORECA is a strong venue to influence contracts feeding into fiscal-year operational planning.
With Vendelux’s enriched attendee list, sales and marketing teams can pinpoint high-priority accounts, understand attendee roles within their organizations, and build effective messages matched to purchasing cycles. These insights help sellers and marketers get in front of key stakeholders before the show floor gets busy and buyer attention becomes fragmented.
How Sales, Marketing And Revops Teams Can Use This Attendee List
Hospitality buyers attending HORECA 2026 are seeking both tactical efficiency and strategic upgrades. These include decisions around digital ordering systems, kitchen automation, sustainability initiatives, and guest experience enhancements. Vendelux’s enriched conference attendee list makes it easy to segment contacts based on role—whether you’re looking for GMs making operational choices or procurement directors managing bulk food supply negotiations.
Business development and sales teams can use attendee data to book time with budget owners ahead of the event. By aligning outreach to seasonal purchase cycles, product line expansions, or portfolio realignments, teams can significantly improve their early meeting conversion rates.
Post-show, the enriched attendee list offers a roadmap for meaningful follow-ups. Instead of generic emails, sales teams can reference real-time conversations, interest areas, or product demos to continue the motion. The ability to sort and prioritize contacts by hotel chain, franchise group, or restaurant type equips teams to speak directly to enterprise needs and close longer-term partnerships.
Timing Is Everything
HORECA 2026 is scheduled for February 13–16, 2026. With so many sourcing and contract decisions made onsite, it’s important for companies to start building awareness and scheduling meetings well in advance. Vendelux enables sales and marketing teams to access enriched attendee data before the event to prioritize who to reach out to, how to tailor messaging, and when to engage.
Starting outreach in Q4 2025 allows for more pre-event conversations, especially with buyers working toward annual strategic planning. Sync your cadence with confirmed attendees for better meeting alignment and conversion ahead of showtime.
What’s Included In The HORECA 2026 Attendee List?
Vendelux provides visibility into who’s expected to attend HORECA 2026 by combining organizer-sourced information with predictive insights. Teams can upload their strategic account lists to find matches within the conference audience.
The enriched attendee list includes first and last names, job titles, company names, company websites, geographic location including city and country, LinkedIn profiles, verified email addresses, and phone numbers when available. This allows for precise segmentation, high-relevance outreach, and alignment with pipeline or target customer strategies.
Where Is HORECA 2026?
The event takes place at Metropolitan Expo in Spata, Greece.
When Is HORECA 2026?
HORECA 2026 is scheduled for February 13–16, 2026.
What Type Of Event Is HORECA 2026?
HORECA 2026 is a leading trade show for the hospitality and foodservice industries, including exhibitors and attendees from hotels, restaurants, coffee houses, bakeries, and event catering services. The event features product showcases, live demonstrations, educational panels, and executive-level networking that supports sourcing, innovation planning, and service delivery upgrades.
How Many People Attend HORECA 2026?
HORECA 2026 is expected to attract over 50,000 attendees from Greece and neighboring European markets. The audience includes senior executives, independent business owners, franchise operators, and procurement leaders responsible for selecting vendors, approving budgets, and driving operational strategy.
