Maximize Your Impact At Heartland Travel Showcase 2026
Heartland Travel Showcase 2026, taking place March 6 at the Bluegrass Music Hall of Fame & Museum in Owensboro, Kentucky, is one of the leading regional tourism trade events in the Midwest. Destination marketing organizations, tour operators, travel planners, and group travel professionals converge to finalize group itineraries, plan regional tourism advertising efforts, and build long-term supplier relationships.
This event is highly practical, with a strong focus on purchasing decisions and travel planning for group tours across the Heartland states. Attendees include decision-makers and influencers who manage multi-state itineraries and allocate budgets for marketing programs, hospitality options, and attraction partnerships. The setting encourages direct scheduling conversations, supplier evaluations, and new relationship building.
Using Vendelux’s enriched attendee list, sales and partnership teams can identify attending travel buyers, DMO executives, and planning organizations in advance. Early outreach helps secure limited meeting slots and ensures you show up with context on each attendee’s priorities and role in the tour planning process.
How Sales, Marketing and Revops Teams Can Use This Attendee List
The Heartland Travel Showcase attracts procurement-focused travel planners, those finalizing supplier contracts and constructing itineraries for the upcoming travel seasons. With Vendelux’s enriched conference attendee list, your team can identify verified contacts from key organizations and tailor outreach to their specific focus areas.
Segment the attendees by role—such as group tour operators, DMO leaders, or hospitality partners—to build strategic lists by category. Use the attendee data to personalize your messaging based on regional tourism trends and booking cycles. Early access to travel planners allows you to request meetings with buyers who still have room in their calendars. Establish conversations ahead of time to offer packaged options, custom itineraries, or marketing collaborations.
During the event, convert booth visits and chance meetups into long-term business by already knowing who you’re speaking with and having context for a meaningful conversation. After the event, follow up using enriched data to deliver relevant proposals, destination materials, or co-branded marketing ideas that align with their goals. Knowing how to get more meetings through attendee intelligence makes a significant difference in a highly booked event like this.
Timing Is Everything
Heartland Travel Showcase 2026 takes place on March 6, 2026. Most attendees lock in meetings weeks in advance, which makes early outreach critical. By accessing the attendee list through Vendelux, your team can begin identifying high-priority leads and sending messages tailored to their planning and procurement needs by early January.
Aligning your outreach calendar with the conference attendee list not only increases your meeting count but also positions your offering when budgets are still flexible. Don’t wait until late February—use that time to confirm meetings and ensure your strategies are aligned with the goals of the attendees you’ve already researched.
What’s Included In The Heartland Travel Showcase 2026 Attendee List?
Vendelux provides visibility into the executives and organizations expected at Heartland Travel Showcase 2026 through a combination of organizer-sourced data and predictive matching. Teams can upload target account lists and immediately discover which contacts are attending and how best to engage with them.
The enriched attendee list includes first and last names, job titles, company names, company websites, current locations (city, state, and country), LinkedIn profiles, verified email addresses, and phone numbers when available.
Where Is Heartland Travel Showcase 2026?
The event will be held at the Bluegrass Music Hall of Fame & Museum in Owensboro, Kentucky, United States.
When Is Heartland Travel Showcase 2026?
Heartland Travel Showcase 2026 is scheduled for March 6, 2026.
What Type Of Event Is Heartland Travel Showcase 2026?
Heartland Travel Showcase 2026 is a B2B tourism industry event focused on group travel, regional tourism promotion, and travel planning services. It features pre-scheduled buyer-supplier appointments, destination spotlights, and networking sessions designed to build direct business relationships between tour planners and regional travel marketers.
How Many People Attend Heartland Travel Showcase 2026?
The event is expected to draw approximately 600 attendees from across the Midwest and surrounding U.S. regions. The audience includes a mix of tour operators, group travel planners, DMO executives, tourism office representatives, and lodging and attraction partners—mostly operating in senior or decision-making roles.
