Maximize Your Impact At BIT 2026
BIT (Borsa Internazionale del Turismo) 2026, taking place February 10 at Fiera Milano in Milan, brings together key voices in the global tourism and travel business. As one of the most prominent trade shows focused on both leisure and business travel, it attracts a wide range of stakeholders making forward-looking decisions about destination marketing, travel technology, sustainable tourism, partnerships, and consumer engagement.
The attendees include decision-makers from tourism boards, hospitality companies, travel agencies, tour operators, and corporate travel management. C-suite executives, budget holders, partnership leads, and digital marketing professionals are in attendance to assess new tech platforms, explore partnership opportunities, and set spending priorities for the year ahead. With a strong international presence, BIT is particularly valuable for teams looking to capture leads from across Europe, Asia, and the Americas.
Vendelux’s enriched attendee list equips your team with visibility into who’s attending, what companies they represent, and how best to engage them. Early access to this data allows for more accurate targeting, stronger meeting pipelines, and deeper engagement with people making strategic travel and tourism decisions before the event takes place.
How Sales, Marketing And Revops Teams Can Use This Attendee List
The BIT 2026 attendee list is a resource for sales and marketing teams working with travel-focused technologies, hospitality services, tourism advertising, and destination development. With enriched conference attendee data from Vendelux, your team can segment contacts by organization type—from national tourist boards to independent travel agencies—and by seniority level and function.
Use the contacts to customize outreach specific to their regional priorities, such as inbound tourism, business travel recovery, or digital innovation. Teams can request meetings early with tourism directors and heads of partnerships, using verified emails and direct contacts. Sales teams looking to grow their international client base can use the data to identify companies currently expanding their travel offerings or considering new market entries.
After the event, follow up with personalized insights relevant to their booth interactions or interest areas discussed in scheduled meetings. Whether you’re selling tech platforms, media services, consulting, or customer engagement tools, this enriched attendee list gives you the context to speak to each contact’s priorities and timelines. It’s a proven strategy for how to get more meetings and drive measurable ROI from conference attendees.
Timing Is Everything
BIT 2026 will take place on February 10, 2026. Early engagement is critical, especially given the international nature of the event and the high number of decision-makers involved in yearly budget planning at this time.
Vendelux makes it easy to begin outreach months in advance by offering unique insight into confirmed and predicted conference attendees. By publishing outreach calendars based on job titles and locations, your team can initiate contact early and schedule in-person meetings ahead of peak scheduling periods.
Creating touchpoints in Q4 2025 positions your brand in front of tourism authorities and corporate travel decision-makers as they finalize allocations, campaigns, and vendor selections for 2026. Using the attendee list now means you’re not only prepared for Milan—you’re already in the room.
What’s Included In The BIT 2026 Attendee List?
Vendelux provides visibility into executives expected to attend BIT 2026 through a combination of organizer-provided data and predictive insights. Clients can upload a list of target accounts to identify matches within the attendee list.
The enriched list contains first and last name, job title, company name, company website, location including city, state, and country, LinkedIn profile, verified email addresses, and phone numbers when available.
Where Is BIT 2026?
The event will be held at Fiera Milano in Milan, Lombardia, Italy.
When Is BIT 2026?
BIT 2026 is scheduled for February 10, 2026.
What Type Of Event Is BIT 2026?
BIT is an international tourism trade show focused on leisure and business travel. It features networking lounges, B2B appointment scheduling opportunities, keynote sessions with top travel industry experts, and panels exploring technology, sustainability, and changing traveler behavior.
How Many People Attend BIT 2026?
BIT 2026 is expected to welcome over 1,000 exhibitors and thousands of professionals from more than 100 countries. Attendees range from government tourism departments to travel tech startups and include executives, directors, and marketing leads focused on expanding global travel partnerships.
