Rocketium Uses Vendelux to Eliminate Event Guesswork and Drive Measurable Pipeline
COMPANY
- Rocketium is a creative AI studio that helps retail brands and agencies produce high volumes of on-brand ad content for every channel in minutes, with minimal manual intervention. What began as a DIY creative ops platform, has evolved into an AI-powered system built around a layer of agents, allowing teams to generate creative simply by prompting the platform rather than needing to learn a new design tool.
- Rocketium’s go-to-market strategy blends digital channels such as paid media and webinars, along with in-person events, which have long played a central role in how the company drives demand, builds brand awareness, and engages senior marketing leaders.
The Challenge
For Rocketium, the goal of events has always been clear: get sales in front of the right people at the right time. The challenge was confidently identifying which events actually delivered that opportunity.
Before Vendelux, event selection required manual effort and educated guesswork. The team relied on Google searches, outreach to event organizers, vague prospectuses, and word-of-mouth recommendations.
As Rocketium scaled, this approach made it difficult to prioritize events, forecast outcomes, and clearly justify event investments to leadership.
Why Rocketium Chose Vendelux
Rocketium initially evaluated Vendelux to improve pre-event and post-event outreach. What quickly stood out was Vendelux’s ability to inform strategy earlier in the process by helping the team decide which events were actually worth attending.
Instead of relying on assumptions, Vendelux gave Rocketium visibility into ICP concentration across events, allowing the team to compare, stack rank, and prioritize opportunities using real data.
As Cameron Nelson, who leads go-to-market strategy at Rocketium, explained:
“Being able to stack rank events and make decisions based on actual data was a big shift for us.”
— Cameron Nelson, Sr Marketing Manager, Rocketium
A Data-Driven Pivot to DMEXCO
One of the clearest examples of Vendelux’s impact came during Rocketium’s event planning cycle.
The team was initially planning to attend a content marketing conference that appeared to align with their audience. Vendelux data, however, revealed that DMEXCO in Germany had a dramatically higher concentration of Rocketium’s Ideal Customer Profile.
Nelson described the decision clearly:
“We saw an event in Germany with five to ten times more of our ICP attending, so shifting budget there was an easy decision.”
— Cameron Nelson, Sr Marketing Manager, Rocketium
Based on this insight, Rocketium reallocated budget and focused on DMEXCO instead.
Results
The decision delivered immediate, measurable outcomes.
Ahead of DMEXCO, Rocketium booked twelve pre-event meetings, more than double their typical four to five meetings per event.
“Booking twelve pre-event meetings was a pretty high mark for us. That directly led to late-stage sales conversations.”
— Cameron Nelson, Sr Marketing Manager, Rocketium
Several of those conversations progressed deep into the sales funnel, with two opportunities moving into late-stage discussions.
Vendelux also enabled unexpected wins for Rocketium at the Possible conference in Miami. By using the predicted attendees feature in Vendeulux, Rocketium reached out to a prospect who ultimately decided not to attend the event but still expressed interest in the solution. That outreach later resulted in Rocketium’s first deal sourced with Vendelux data. Working off predicted lists unlocked another avenue for outreach which otherwise wouldn’t have been possible for Rocketium.
Clear ROI and Operational Gains
When evaluating Vendelux alongside event spend, Rocketium saw strong performance across efficiency and outcomes. Vendelux significantly reduced manual research and list-building work, allowing the team to move faster, take on more events, and focus on higher-value strategy.
Rocketium evaluates events using cost relative to Sales Accepted Leads, and Vendelux continues to trend positively against those benchmarks.
Leadership Buy-In Through Data
Beyond pipeline and efficiency, Vendelux helped Rocketium change the internal conversation around events.
With clear reporting that stack ranks events by ICP volume, Rocketium can confidently justify event investments, including those outside its core geographic focus.
As Nelson shared:
“Being able to show that data gives leadership confidence. It changes the conversation from gut feel to real outcomes.”
— Cameron Nelson, Sr Marketing Manager, Rocketium
Looking Ahead
With Vendelux, Rocketium has replaced guesswork with clarity. Event decisions are now data-led, outreach is more targeted, and results are measurable. As events continue to play a key role in Rocketium’s go-to-market strategy, Vendelux has become a critical tool for driving smarter investments and real pipeline impact.
