Maximize Your Impact At The Business of Events 2026
The Business of Events 2026, taking place December 4 at Marina Bay Sands Singapore, is a pivotal meeting point for event industry leaders shaping the future of global business events, conferences, and brand experiences. This is more than a gathering—it’s a working forum where senior decision-makers from venues, destinations, event technology platforms, agencies, and corporate brands come together to exchange expertise, evaluate suppliers, and drive innovation forward.
Attendees include executives responsible for event strategy, marketing budgets, brand activations, and stakeholder engagement programs. They arrive with clear business goals and are actively sourcing partners that align with their mandates for impact and scale. With opportunities to engage procurement leads, CMOs, experience officers, event directors, and government representatives, teams can maximize their visibility and relevance through strategic pre-event planning.
Securing early meetings with these stakeholders matters. Vendelux’s enriched attendee list supports this by providing insight into who’s attending, what roles they play, and which organizations they represent. By aligning your outreach early, you’ll be in front of the right decision-makers before competition increases closer to the event date.
How Sales, Marketing and Revops Teams Can Use This Attendee List
This enriched conference attendee list opens a path for sales, marketing, and revenue operations teams to build traction before, during, and after the event. For sales teams, it offers visibility into which companies will have budget owners present, allowing reps to initiate outreach well ahead of the event with high-relevance messaging. Sales development teams can segment by sector—whether targeting venue procurement, destination marketing organizations, or in-house event strategists—to tailor conversation starters that align with business priorities.
Marketing teams can use the attendee data to design campaigns based on company type and decision-making role. With insights into attendees’ titles, coverage areas, and industry responsibilities, campaign messages become more specific, improving response rates and driving meeting-booking outcomes.
Revenue operations can analyze the enriched conference attendee list to identify overlaps with pipeline priorities, inserting leads into key account plans. With verified contact and LinkedIn details, your team can deploy timely sequences to secure face-to-face interactions onsite. Post-event follow-up becomes more effective when underpinned by the context of what was discussed during private sessions, panels, or activations. This approach enables continued momentum with high-intent prospects beyond the event close.
Timing Is Everything
The Business of Events 2026 takes place on December 4, 2026. With seven months remaining until the doors open in Singapore, the window for early engagement is open now. Acting early lets your team take advantage of Vendelux insights to prioritize targets, sharpen talking points, and schedule meetings while calendars are still flexible.
Planning ahead allows you to align messaging strategies with attendee areas of focus, creating personalized outreach instead of generic event follow-ups. Vendors who initiate conversations now stand a stronger chance of entering procurement conversations or partnership discussions during the event’s high-stakes sessions.
What’s Included In The The Business of Events 2026 Attendee List?
Vendelux provides visibility into executives expected to attend The Business of Events 2026 through a blend of organizer data and predictive attendee insights. Clients can upload their lists of target accounts and instantly identify matched contacts already planning to attend.
The enriched attendee list includes each individual’s first and last name, job title, company name, website, and location by city and country. Additionally, it features verified LinkedIn profiles, email addresses, and phone numbers where available. These details help your team confidently build stakeholder maps, direct outreach plans, and schedule meetings with high-value contacts.
Where Is The Business of Events 2026?
The event will be held at Marina Bay Sands Singapore in Singapore.
When Is The Business of Events 2026?
The Business of Events 2026 is scheduled for December 4, 2026.
What Type Of Event Is The Business of Events 2026?
The Business of Events 2026 is a strategic forum focused on the future of event delivery, tourism, and global business-to-business engagement. The event includes keynote presentations, expert panels, and peer discussions that support knowledge-sharing across international destinations, event technology providers, venues, production agencies, and corporate event buyers. Attendees use the program to build partnerships and shape growth agendas.
How Many People Attend The Business of Events 2026?
The event is expected to attract several hundred senior attendees from across the Asia-Pacific region and around the globe. Participants include government tourism leaders, CMOs, agency executives, corporate event owners, and venue operators, making it a high-quality setting for executive-level business development.
