Maximize Your Impact At Melbourne International Coffee Expo 2026
Melbourne International Coffee Expo 2026, scheduled for March 26–28 at the Melbourne Convention and Exhibition Centre (MCEC) in South Wharf, Victoria, is the premier event for the Asia-Pacific coffee industry. It brings together coffee roasters, café owners, green bean traders, equipment manufacturers, and supply chain professionals who drive procurement decisions, shape distribution strategies, and define quality standards for specialty coffee markets.
The event functions as a high-value sourcing and networking platform where purchasing managers, operations leads, and C-level executives evaluate partnerships and conduct serious buying conversations. Many attendees control procurement volumes for cafés, foodservice groups, and distributors across Australia, New Zealand, and Southeast Asia. Early engagement with this audience can open doors to product trials, regional distribution, and long-term wholesale agreements.
With Vendelux’s enriched attendee list, your team can identify decision-makers in green coffee sourcing, retail operations, franchise development, and equipment sales. Use this insight to reach out with relevance—based on region, volume needs, and business model—in time to shape conversations before the show begins.
How Sales, Marketing and Revops Teams Can Use This Attendee List
The attendee data for MICE 2026 makes it possible to zero in on high-value contacts across both growing and established coffee businesses. Sales teams can sort conference attendees by company type—importers, equipment vendors, multi-unit cafés, or specialty retailers—to craft outreach tailored to their sourcing cycle or capital investment timeline.
Marketing teams can align messaging to match each segment’s strategic focus, whether that’s quality consistency, automation, sustainability, or regional expansion. Revops can support by scoring leads based on purchase power, location strategy, or number of franchise units. With enriched job titles, email addresses, LinkedIn profiles, and company websites, teams are set up to get more meetings in the weeks leading up to the event.
Whether your goal is to convert franchise chains, land wholesale roasting deals, or introduce new brewing technology, use the data to reach budget owners before schedules fill up. After the show, follow-up can connect back to pricing conversations, sampling agreements, or demos held at the booth—maximizing conversion from initial contact to multi-year clients.
Timing Is Everything
Melbourne International Coffee Expo 2026 takes place from March 26 to March 28, 2026. With activity from across the Asia-Pacific region ramping up in Q1, early outreach is key to securing visibility on the meeting calendar.
Attendees begin booking travel and lodging several months in advance, and many plan procurement meetings and evaluations ahead of the show. Vendelux helps teams identify these participants as soon as they appear on the attendee list, giving you time to align outreach with their buying cycle.
Initiating contact early not only improves the chances of booking high-quality meetings but also sets the tone for building longer-term partnerships beyond the floor of MCEC.
What’s Included In The Melbourne International Coffee Expo 2026 Attendee List?
Vendelux provides visibility into executives expected to attend Melbourne International Coffee Expo 2026 through a combination of organizer-provided data and predictive insights. Clients can upload a list of target accounts to identify matches within the attendee list.
The enriched list contains first and last names, job titles, company names, company websites, location (city, state, country), LinkedIn profiles, verified email addresses, and phone numbers when available.
Where Is Melbourne International Coffee Expo 2026?
The event will be held at the Melbourne Convention and Exhibition Centre (MCEC) in South Wharf, Victoria, Australia.
When Is Melbourne International Coffee Expo 2026?
Melbourne International Coffee Expo 2026 is scheduled for March 26–28, 2026.
What Type Of Event Is Melbourne International Coffee Expo 2026?
Melbourne International Coffee Expo is a leading trade show for the specialty coffee industry in the Asia-Pacific region. The event features exhibitor showcases, professional barista competitions, product demonstrations, and educational sessions with industry leaders. It offers attendees opportunities to network, evaluate suppliers, and stay on top of emerging trends in sourcing, roasting, and café operations.
How Many People Attend Melbourne International Coffee Expo 2026?
MICE 2026 is expected to welcome more than 11,000 attendees from over 40 countries, including key buyers, café owners, exporters, and senior-level professionals across supply, retail, and equipment manufacturing.
