Maximize Your Impact at IMM Australia 2026
IMM Australia 2026, taking place February 26 at ICC Sydney in New South Wales, is one of the Asia-Pacific region’s most influential gatherings for the travel and tourism industry. It brings together senior-level media, PR professionals, and decision-makers from global travel brands, tourism boards, and hospitality organizations. The one-on-one meeting format drives high-value partnerships and media exposure, making this event a strategic platform to shape destination marketing strategies and campaign planning for the year ahead.
This is where annual partnerships are initiated, budgets are committed, and media plans are locked in across both traditional and digital channels. Attendees include CMOs, heads of communications, and directors of partnerships from leading travel organizations, as well as editors and journalists from top-tier media outlets. Early engagement is critical—those who start conversations in advance of IMM Australia 2026 position themselves to stand out during a high-volume meeting environment, where attention and decision-making time is limited.
How Sales, Marketing and Revops Teams Can Use This Attendee List
The enriched conference attendee list offers direct pathways to active decision-makers across travel, media, and tourism sectors. Sales teams can segment contacts based on publisher type, geographic coverage, or organizational role to focus on high-value prospects. Marketing teams can develop content and campaigns that align with attendees’ current destination focuses or content needs, ensuring more meetings with qualified leads.
By using the attendee data to identify senior executives with budget authority or campaign oversight, teams can personalize their outreach around current strategy shifts or audience goals. IMM Australia is built around booked 1:1 meetings—using the enriched list to pre-schedule those with the right brand partners can materially improve on-site conversion. After the event concludes, attendee insights help continue momentum by supporting clear, actionable follow-up that ties back to conversations had or destination interests revealed.
Timing Is Everything
IMM Australia 2026 is scheduled for February 26, 2026. With curated diaries and limited slots for in-person meetings, early scheduling is critical to success. Vendelux lets teams align their outreach with the people and priorities that matter most, months in advance.
By identifying key attendees through Vendelux and reaching out in late 2025, sales and marketing professionals can secure guaranteed conversations ahead of time instead of competing for attention at the event. As many participants finalize campaigns and PR strategies in Q1, this is the ideal window for engagement.
What’s Included in the IMM Australia 2026 Attendee List?
Vendelux provides powerful visibility into expected IMM Australia 2026 attendees through organizer-supplied data combined with predictive insights. Users can also upload a list of strategic accounts to identify direct matches within the attendee dataset.
The enriched list contains each contact’s first and last name, job title, company name, company website, physical location (city, state, country), LinkedIn profile, verified email address, and direct phone number where available.
Where Is IMM Australia 2026?
The event will be held at ICC Sydney in New South Wales, Australia.
When Is IMM Australia 2026?
IMM Australia 2026 is scheduled for February 26, 2026.
What Type of Event Is IMM Australia 2026?
IMM Australia is a one-day matchmaking and networking event focused on the travel, tourism, and media industries. The format centers on scheduled one-on-one meetings between travel brands and journalists, with supporting panel discussions, keynote sessions, and press briefings that explore trends, storytelling tactics, and cross-sector collaboration.
How Many People Attend IMM Australia 2026?
IMM Australia 2026 is expected to host over 500 attendees, including senior PR leads, destination marketing executives, and media professionals from across Australia and international markets. Most participants hold decision-making or influence-level roles within their organizations.
