Maximize Your Impact at Myplant & Garden 2026
Myplant & Garden 2026, taking place on February 18, 2026, at Fiera Milano in Rho, Lombardia, is Italy’s leading international trade fair for horticulture, landscape, and garden care professionals. With a strong focus on sustainable innovation and green industry solutions, this event draws decision-makers from across the gardening, landscaping, floriculture, and urban greening sectors. Exhibitors and attendees come together to source new products, form distribution partnerships, and evaluate innovations across plant cultivation, outdoor design, horticultural technology, and wellness spaces.
Attendee profiles skew toward purchasing managers, product developers, and executives from garden centers, wholesale distributors, construction firms, design studios, and municipal planning offices. Many arrive with clear objectives: assess new suppliers, sign procurement contracts, and invest in seasonal planning tools. The enriched Vendelux attendee list provides early insight into who’s attending, what they’re responsible for, and which accounts are worth engaging—enabling teams to launch targeted outreach aligned with purchasing cycles and budget timelines.
How Sales, Marketing and Revops Teams Can Use This Attendee List
Vendelux’s enriched attendee list for Myplant & Garden 2026 helps revenue teams run high-conversion playbooks across the full funnel. Sales leaders can segment attendees by retailer type, distributor reach, or geographic focus to sharpen targeting. Marketing teams can align message tracks to specific priorities, whether that’s smart irrigation, climate-resilient plants, or automation solutions in greenhouse management.
Book meetings early with purchasing directors and product merchandisers while budget discussions are still underway. Use attendee data to reference past buying behavior or showroom expansions and personalize outreach around planning cycles and category benchmarks. On-site, the attendee list helps prioritize booth follow-ups and convert interest into deal flow. After the event, continue engagement with relevant offerings tied to seasonal demand, assortment needs, or installation timelines. Whether you’re looking for how to get more meetings or want up-to-date context on conference attendees, the enriched attendee list equips your teams to act with precision.
Timing Is Everything
Myplant & Garden 2026 takes place on February 18, 2026. With just under nine months to go, early engagement with key attendees is critical. Many garden centers, landscaping firms, and urban planning groups finalize purchasing decisions for the year in Q1, making early conversations especially valuable.
With Vendelux, teams can map strategic accounts from previous years, match them to this year’s attendees, and launch pre-event outreach before the exhibition schedule fills up. This early connection boosts meeting conversions and ensures that your brand is top-of-mind by the time prospects walk through the entrance at Fiera Milano.
What’s Included In The Myplant & Garden 2026 Attendee List?
Vendelux provides forward-looking visibility into key buyers, executives, and influencers expected at Myplant & Garden 2026 by combining organizer-supplied data and predictive signals generated through platform insights. Clients are also able to upload their target account lists to match with registered or projected attendees.
The enriched attendee list includes first and last names, job titles, company names, company websites, city, state, and country, verified LinkedIn profiles, and, when available, email addresses and phone numbers.
Where Is Myplant & Garden 2026?
The event will be held at Fiera Milano in Rho, Lombardia, Italy.
When Is Myplant & Garden 2026?
Myplant & Garden 2026 is scheduled for February 18, 2026.
What Type Of Event Is Myplant & Garden 2026?
Myplant & Garden 2026 is a B2B international trade fair focused on horticulture, garden care, landscaping, and outdoor design. The event features exhibitions, innovation showcases, panel discussions, training workshops, and networking programs, offering commercial and strategic value across sectors connected to the green economy.
How Many People Attend Myplant & Garden 2026?
Myplant & Garden 2026 is expected to draw over 25,000 attendees from more than 60 countries. Participants include executives, category buyers, urban planners, designers, and public-sector representatives, with a significant percentage holding senior and decision-making roles across procurement, planning, and business development.
